Journey mapping workshop in Dubai

Register now for a free journey mapping workshop for CX leaders in Dubai on the 19th of February.

Charity events

We are very fortunate to be able to help this family stay warm this winter. They had no hot water and no heating and we are beyond happy to see their grateful smiles after installing a boiler for them.

Gulf Customer Experience Awards 2020

Gulf region has seen amazing developments in CX over the past few years. We are delighted to have an opportunity to judge at the CX Awards on the 17th of February

UK Customer Experience Awards 2019

Our reflection on the UK CX Awards is that commercial relevance of CX initiatives has gained in importance quite significantly vs. 2018. The implication for CX teams is to be focused on the business outcomes and ensure they have the relevant skill set.

How to break a digital journey

Online interactions have long become the norm, see how you shouldn’t behave as a business in the digital space

Acquisition strategies that work

by increasing the retention rate by 5% you can increase profitability by 25-95%, but not business can survive without acquiring new customers too